Middlesex University Dubai
Dubai, United Arab Emirates
The Middlesex MBA has been designed for business professionals to prepare you for leadership and transformative roles in global business.
The course is offered in one year full time or two years part time for Januray and September intake.
Along with the core modules all MBA students share, the marketing pathway offer threepathways which are Marketing, Marketing Communications and Digital Marketing.
These modules focuses on develop student knowledge of the theory and of contemporary marketing communications, helps candidates who work in or aspire to work in marketing will develop an ability to think and act as a professional marketer in completing the module, and assist develop students’ knowledge and skills for understanding the complexity of the new digital landscape. The modules provide a critical context in which to analyse the current digital developments. In particular, the modules will facilitate students’ learning of e-marketing models, social media and e-tailing in order to produce a coherent digital marketing strategy.