EDHEC Business School

The EDHEC GMBA AI & Innovation Track The AI & Innovation track of the EDHEC Global MBA programme is undergoing an exciting transformation under the leadership of EDHEC’s AI Centre Director, Associate Professor Michelle Sisto. This track, which is one of the four major specialisation track options available to GMBA participants, promises to align with the rapidly evolving landscape of artificial intelligence and digital transformation. The goal is to equip Global MBA students with the skills and strategic insights they need to thrive in an AI-driven business world. The impetus for the revamp stems from the school's broader vision to integrate AI throughout the entire MBA curriculum. "Much like the way sustainability was woven into the fabric of the EDHEC Global MBA programme a few years ago, the aim now is to ensure AI is infused from start to finish," explains Professor Sisto. Core AI literacy and strategic approaches to AI integration is introduced early in the GMBA programme’s general curriculum, and the AI & Innovation track offers students an opportunity to delve deeper and specialise. "The EDHEC Global MBA is committed to equipping our students with the most relevant and forward-thinking skill sets to navigate today's complex business landscape. The AI & Innovation track is a testament to our dedication to integrating cutting-edge technology with responsible leadership, preparing our graduates to drive meaningful change across industries," adds Programme Director Sandra Richez.

"What EDHEC gives you from start to finish is a personalised touch. This philosophy permeates every aspect of the MBA experience, from the initial recruitment process to the daily interactions with classmates and faculty. In choosing EDHEC, I didn't just select a business school; I joined a community that values personalised individual growth as the barometer for collective success. It's shaping me into a global leader ready to make a sustainable impact."

Returning to Study to Update Critical Skills and become a driver for Digital Transformation Pranjali Apurva, EDHEC MBA alumna Digital Innovation Track with IBM While working as a business innovation manager for Landmark Group in Dubai, Pranjali was compelled to return to study to update her skills and gain the latest knowledge around digital innovation. As part of her role, Pranjali oversaw digital implementation across various parts of the business. As the company began to implement new tools and software, Pranjali recognised the role of technology in the industry and the potential of digital transformation. “I don’t think as retailers we really knew what would happen over the next five years at that point,” she says. “I realised that this is not just another tool or another plugin which is coming in, this is going to be transformational for the industry.” Having previously considered pursuing an MBA, she now realised a programme specialising in digital would help her to build her career within the digital space. When she heard about the new digital track at EDHEC, Pranjali knew this would be the perfect fit. “Everything fell into place; at that point, nobody else was really offering digitalisation and digital transformation as a track in Europe.”